Judi

ONE SMALL ACTION TOWARD ZERO WASTE

Did you know that in Canada, nearly 90% of single-use plastics (plastic forks, spoons, knives, straws for example) end up in landfills, incinerators, lakes, parks and oceans? I was floored by this statistic and am making it rollë's mission to eliminate the need for plastic cutlery AND to keep fabric remnants from landfills by creating something useful. I believe that a world without single-use plastic is possible and I'm betting that if you're reading this, you do too. 

A WHALE OF A TALE

​​It's funny how things work out. The night before my lunch with Judi, ​I couldn't stop tossing and turning over a disturbing news segment about a dead whale that washed ashore in Indonesia.
​Cause of death? Having ingested over 1,000 pieces of plastic.

WHAM! That morning I woke up compelled to do something. To do anything I could to reduce the use of plastic in my (my family's) life.

Tracy

That afternoon at lunch, I took a big scoop of guac and before I could explain the dark circles under my eyes, Judi handed me a gift. ​I had no idea what it was, but it was colourful & cute and I couldn't wait to unwrap it; to unroll it.
Wait, what? A reusable cutlery set with a stunning, reusable napkin & placemat? ​It was kismet!
​
As a designer with ample online marketing experience, I knew I could help Judi take her eco-friendly product
​to the next level. Moreover, this was an opportunity to get behind something that reduces plastic waste. I wanted in!
​So I offered-up my experience, some capital and a whole lot of passion! Ends up, she had me at “Hello!”