Judi Edmison

THE MOTHER OF INVENTION

Sewing has always been one of my passions; something I do to relax between juggling a full time job, two kids, two cats and an equally busy husband.

One day, I noticed my growing amount of leftover fabric and thought “I would love to create something useful and environmentally-friendly with this!”  So I talked with my go-to eco-guru friend Luisa who mentioned the need for a reusable cutlery holder. And voila! The design just popped into my head.

A few weeks later, I brought the idea as a craft exercise for a girls weekend. Everyone thought it was so cool & practical. Not only did they want one for their office lunches, they wanted one for their kids and their husbands. Some wanted to gift it to their kids' teachers, one to a co-worker, another to their Mom for bingo night... The ideas were rolling (pun intended) and I knew I had something good.  

A WHALE OF A TALE

​​It's funny how things work out. The night before my lunch with Judi, ​I couldn't stop tossing and turning over a disturbing news segment about a dead whale that washed ashore in Indonesia.
​Cause of death? Having ingested over 1,000 pieces of plastic.

WHAM! That morning I woke up compelled to do something. To do anything I could to reduce the use of plastic in my (my family's) life.

Tracy Goodson-Mackay

That afternoon at lunch, I took a big scoop of guac and before I could explain the dark circles under my eyes, Judi handed me a gift. ​I had no idea what it was, but it was colourful & cute and I couldn't wait to unwrap it; to unroll it.
Wait, what? A reusable cutlery set with a stunning, reusable napkin & placemat? ​It was kismet!
​
As a designer with ample online marketing experience, I knew I could help Judi take her eco-friendly product
​to the next level. Moreover, this was an opportunity to get behind something that reduces plastic waste. I wanted in!
​So I offered-up my experience, some capital and a whole lot of passion! Ends up, she had me at “Hello!”